These are Live Commerce campaigns powered by SOOP’s Ad Balloon interactive advertising service.
Viewers join their favorite streamer’s live commerce, interact with the streamer,
and explore the advertiser’s products in real time.
Built on strong streamer–fan relationships, this format delivers exceptionally high purchase conversion rates.
During Live Commerce campaigns, the Ad Balloon button appears on screen to help advertisers achieve their desired goals,
such as app installs, website visits, and product purchases.